To gain the CIM Marketing Leadership Programme, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as an individual award, which can be built up to achieve the full qualification.

 

Qualification overview

This programme sits alongside the qualification suite offered by CIM and its emphasis is upon development of aspiring individuals to facilitate and implement change, rather than achieving a qualification. They will be ambitious and seeking to advance their career through study, which will have a positive impact on their career and performance within the workplace. The opportunity to build knowledge and skills within a professional network of like-minded marketing professionals is an important aspect of the programme. The programme has been structured to reflect the researched need for a flexible and bitesize approach to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification which will comprise of two mandatory modules and one elective.

 

Who it is for

• Experienced marketers working at a strategic marketing or management level and aspiring to make the step-up into the boardroom

• Senior marketers wanting to develop their strategic skills to raise their industry profile

• Owners of small and medium size companies keen to grow their business

• Consultants looking for professional recognition and status whether working in large organisations or as independent business owners

• Recipients of the Diploma in Professional Marketing who would like to move up to the highest level of CIM qualifications.

 

Entry criteria are a combination of:

• Level 6 qualification held or a Bachelor's or Master’s degree

• Career progression evident – past, present and future

• Experience working at marketing management level

• Scope of current role is sufficient to allow engagement with assessment tasks

• CIM Advanced Certificate in Marketing

• A minimum of five years experience working at senior marketing management level.

 

If English is not your first language, you will need to demonstrate that you have achieved one of the following English Language qualifications in the last two years:

• IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above)

• Cambridge Certificate of Advanced English grade b or above.

 

CIM will consider other equivalent alternatives