Diploma in
Professional and Digital Marketing
Qualification Structure
CIM qualifications have a flexible structure which have been designed to meet the needs of today's professional marketer.
Each module can be completed as an individual award which can be built up to achieve the Diploma in Professional Marketing. To achieve the qualification, a pass in both mandatory modules and one elective module is required.
Route One to Diploma in Professional and Digital Marketing
Strategy and
Planning
​
Mandatory module
​
20 Credits
+
Commercial
Intelligence
10 credits
OR
​Societal Impact
10 credits
​
Select EITHER option
+
Customer Journey
Optimisation
10 credits
OR
​Brand Proposition
10 credits
OR
​Content Strategy
10 credits
​
Select TWO options
Route Two to Diploma in Professional and Digital Marketing
Strategy and
Planning
​
Mandatory module
​
20 Credits
+
Commercial
Intelligence
10 credits
OR
​Societal Impact
10 credits
​
Select EITHER option
+
Customer Journey
Optimisation
10 credits
OR
​Brand Proposition
10 credits
OR
​Content Strategy
10 credits
​
Select ONE option
+
AI Marketing
10 credits
OR
​E-commerce
10 credits
OR
​Search Engine
Optimisation &
Paid Search
Management
10 credits
OR
​Social Media
Management
10 credits
​
Select ONE option
What’s my next move?
Once you've chosen which qualification you'd like to study, contact AIMT&CE (SVG) Ltd to discuss how we will deliver the qualification modules.
Decided?
Before starting your studies, register by downloading or filling out our application form. For more details, contact AIMT&CE (SVG) Ltd to discuss your concerns.